How to Market on Social Media Effectively

Natasha Gardner • December 6, 2023

The rise of social media platforms has revolutionised the way businesses connect with their audiences.

You might wonder how social media could be instrumental in growing your business.

What is social media marketing?

Social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to effectively reach a wider audience and communicate with customers.

With the right social media strategy, you can effectively gain brand awareness, increase traffic, and generate leads. Your customers expect engaging content and the ability to communicate with you through direct messaging and comments.

Identify Your Target Audience

Before diving into social media, understand who your target clientele is. Tailoring your social media content to meet the specific needs of your audience ensures higher engagement and conversion to sales.

Select the Appropriate Platforms

While the temptation to be present on all social media platforms is strong, focusing on those frequented by your target audience can yield better results.

You’ll want to think about how to best use each platform, based on what it was created for and the content that does best there:

  • Facebook offers quality video streaming, like live video, as well as a high-functioning messaging platform that allows brands to interact with their followers one-on-one.
  • Instagram supports more visually compelling posts and creative short videos.
  • YouTube is best for longer informational or entertaining video content.
  • Twitter allows for real-time conversations, news updates, and alerts.
  • LinkedIn works well for long-form written content, like blog posts.
  • Pinterest lets users discover content and relies on visuals to catch their attention.

Develop and post relevant content regularly

Success on social media is a matter of posting compelling, engaging content consistently. Not only will this help make your business look dependable, but it also shows that you have timely knowledge to share and that you care to be in conversation with your audience.

Social media platforms change their algorithms over time, but the rule of posting regularly holds true: This practice helps your content show up in newsfeeds. By focusing on consistent, relevant content, you show the algorithms that your posts are worthy of showing up in various newsfeeds and ultimately, will attract and retain followers.

Use Video Content

Live streaming can help boost your reach on social media because live streaming taps into your followers’ fear of missing out (FOMO), you can reach more people at a time. Live streaming also allows you to be more personal with your audience and give them insight into your business and its products to build trust.

Interaction is Key

Social media is not just about broadcasting; it’s about engagement. Make it a habit to interact with your audience by responding to comments, liking posts, and even directly engaging through polls or Q&As.

Instead of posting multiple times a day on as many platforms as possible, you should focus on delivering consistent, quality posts.

Maintain Consistency

Brand identity is what helps people connect to your business and sets you apart from your competitors. This means that all marketing, including print, digital, and social media, should be consistent.

It’s important to remember that as you post on social media, you are always representing your business.

Measure and Adapt

Utilise analytics tools provided by social media platforms to measure your performance. Pay attention to metrics like engagement rates, follower growth, and conversion rates to evaluate the effectiveness of your strategy. Adapt your tactics based on these insights for ongoing success.

Collaborations and Partnerships

Partnering with influencers can help you take your social media marketing to the next level by leveraging their talents to help you grow your business. Influencers have their own personal branding and followers that trust their expertise.

Working with influencers in your industry can help you build brand awareness and increase sales. Since influencers are real people, they’re more easily trusted by customers, allowing you to use that to your advantage.

Be Authentic

Authenticity is crucial. A genuine voice and transparent approach can go a long way in establishing long-term relationships.

By employing a strategic and focused approach, you can not only extend your reach but also build a loyal client base, thereby ensuring long-term success in your field.

A few benefits of social media marketing include:

Cost-effective. Advertising your business on social media is one of the most cost-effective advertising solutions available for small businesses.

More exposure. Marketing your business on social media allows you to reach more people. Engaging content will likely be shared, helping you increase your online visibility.

Boost brand awareness . Social media is a great tool for increasing brand awareness by boosting online visibility. However, if you want to take advantage of social media to raise brand awareness, consider creating advertisements that expand your reach.

Drive traffic to business websites . Your social media marketing should drive traffic back to your website, where customers can complete actions like filling out forms or making purchases.

Support customers quickly . Social media allows you to handle online customer service requests quickly and easily. When someone messages you directly on social media, you can answer their questions in real-time, giving them a fast response that improves their experience with your business.

Increased credibility. Posting engaging and educational content can increase your credibility, helping new customers learn that you’re a thought leader they can trust.

In summary, every small business should consider investing in social media marketing to promote their business and boost online visibility.

#Good Luck!

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Stay Alert: Protect Your Business from Scams

By Natasha Gardner • September 3, 2026
In today’s digital world, scams are becoming increasingly sophisticated and widespread. As accounting professionals, we see firsthand how scams can impact businesses and individuals, from identity theft to fraudulent invoices. It’s more important than ever to stay vigilant and take proactive steps to protect your finances and sensitive information. Common Scams Targeting Australian Businesses Phishing Emails: These are emails that appear to be from legitimate organisations, such as the ATO or your bank, asking you to click a link or provide sensitive information. Invoice Scams: Fake invoices are sent, often with subtle changes to the payee details. Business Email Compromise: Cybercriminals hack email accounts and impersonate executives or suppliers, requesting urgent payments or confidential data. Tax Scams: Fraudsters pose as the Australian Taxation Office, demanding payment, threatening legal action, requesting changes be made to your MyGov account. Warning Signs to Watch Out For Scammers are crafty, but there are tell-tale signs to help you spot a dodgy approach: Unexpected requests for payment or personal information Spelling and grammar mistakes in emails or messages Unusual urgency or pressure to act quickly Inconsistencies in email addresses or payment details Requests to transfer funds to unfamiliar accounts How to Protect Yourself and Your Business Verify Before You Pay: Always double-check invoice details and payment requests, especially if they’re unexpected. Get on the phone and confirm with the supplier directly. Educate Your Team: Make sure your staff know the risks and signs of scams. Hold regular training sessions and circulate updates about new scam tactics. Use Strong Passwords: Ensure all accounts use strong, unique passwords. Consider multi-factor authentication for extra security. Update Software Regularly: Keep your systems and antivirus software up to date to patch vulnerabilities. Secure Your Data: Back up important files and restrict access to sensitive information only to those who need it. Report Suspicious Activity: If you suspect a scam, contact the ACCC’s Scamwatch or your bank straight away. Early reporting can help prevent further losses.  What To Do If You’ve Been Scammed If your business falls victim to a scam, don’t panic. Immediately contact your bank, the police, and your accountant. Preserve any evidence and report the incident to Scamwatch (www.scamwatch.gov.au). Quick action is key to minimising potential harm.

Processing Payday Super In MYOB & Xero

By Holly Nuske • August 26, 2026
How to Process Payday Super in MYOB & Xero From 1 July 2026, employers are required to pay superannuation at the same time employees are paid. To avoid ATO penalties, super contributions must generally be received by the employee’s super fund within 7 business days of payday. If you use MYOB or Xero payroll, the process is straightforward, but it is important to submit and authorise super payments as soon as possible after each pay run. Processing Payday Super in MYOB Super is processed directly through MYOB. The super amounts will prefill based on the pay runs processed. To process and authorise super in MYOB: In MYOB, go to ‘Payroll’ then click ‘Super payments’ It will ask you to ‘login’, click login Click the green ‘create super payment’ button in the top right corner Select all super payments (these should all be from the pay run just processed), and click ‘record’ Click ‘yes’ and continue to authorise payment Click ‘authorise’ Click ‘get code’ which will send an SMS to the authorised mobile number Enter the code into the ‘authorisation code’ field and click ‘authorise’ The ‘Success!’ message should appear, and the status updated to ‘processing’ Once the payment is processing, you do not need to do anything else, the super payment will be automatically direct debited from your nominated bank account. Processing Payday Super in Xero Super is processed directly through Xero. The super amounts will prefill based on the pay runs processed. To process and authorise super in Xero: In Xero, go to ‘payroll’ then click ‘superannuation’ Click ‘add super payment’ or click into the box ‘X unpaid contributions’ Select the super payments (if multiple, then select all) Click ‘submit for approval’ on the right-hand side Click ‘continue to approve’ Enter the SMS authorisation code sent to your phone, then click ‘verify and pay’ Once approved and verified, the batch status updates to ‘processing’ Once the payment is processing, you do not need to do anything else, the super payment will be automatically direct debited from your nominated bank account. Need assistance with Payday Super? If you’re unsure whether your payroll setup is ready for these requirements, contact your accountant. We can help review your payroll processes and ensure super payments are being processed correctly and on time.

How long can you chase a debt?

By Jarrod Kemp • August 20, 2026
How long can you chase a debt? Unpaid debts are a fact of life in business. But there is a limit on how long you can legally recover them — and it’s something that often gets overlooked until it’s too late. So, how long do you actually have? The short answer In most cases (including Victoria), you’ve got 6 years to take legal action to recover a debt. After that, the debt becomes what’s called “statute-barred.” That doesn’t mean it disappears, but it does mean: you can’t enforce it through the courts, and your leverage to recover it drops significantly It’s not always a straight 6 years Here’s where it gets tricky. The 6-year clock doesn’t just run and expire, it can reset. If the debtor: makes a payment (even a small one), or acknowledges the debt in writing the clock starts again from that date. We see this a lot with older debtor balances that have had small, sporadic payments over time. A few quick exceptions Just to round things out: Court judgment? You may have up to 12–15 years to enforce it Secured debts (e.g. property)? Usually longer again ATO debts? Different rules entirely, they don’t follow the same 6-year limit Practical tips for managing old debts This is where it really matters for business owners. If you’ve got older receivables sitting there, here are a few simple checks: 1. Know the age of your debts Don’t just look at the balance, look at when it was last paid or acknowledged That’s what determines your real timeframe. 2. Don’t leave recovery too long If a debt is getting close to 6 years: consider escalating it earlier or making a call on whether it’s worth pursuing Waiting too long can remove your legal options completely. 3. Be careful with partial payments Even a small payment: can restart the 6-year clock which can work in your favour (or against you) 4. Clean up your books regularly Old debts sitting on the balance sheet can: overstate your financial position create tax complications Regular reviews help you decide whether to recover, write off, or formally deal with them. The takeaway As a rule of thumb: 6 years is your window for most debts but the timing isn’t always obvious and small actions can reset the clock If you’ve got older debts sitting there and aren’t sure where they stand, it’s worth reviewing them sooner rather than later, a quick check now can save you losing the ability to recover them altogether.

Minimum Wage Increase Effective from 1 July 2026

August 6, 2026
Minimum Wage Increase Effective from 1 July 2026 Australian workers received a pay rise following the Fair Work Commission's 2026 Annual Wage Review. From 1 July 2026, the National Minimum Wage increased to $26.44 per hour, while minimum award wages increased by 4.75%. These new rates applied from the first full pay period starting on or after 1 July 2026. For employees, the increase may provide some relief from ongoing cost-of-living pressures. It's a good idea to review your payslip and ensure your employer has applied the updated rates correctly. For business owners, the change serves as an important reminder to review payroll systems, employee classifications and award coverage to ensure the new rates have been applied correctly. As the increase took effect from the first full pay period on or after 1 July 2026, employers who have not yet updated their wage rates should act urgently. Any underpayments should be identified and rectified as soon as possible to avoid ongoing compliance issues and potential penalties. Reviewing wages now can help ensure your business remains compliant and employees receive their correct entitlements.  If you're unsure whether the increase affects your business or your employees, Green Taylor Partners can help you understand your obligations and ensure you remain compliant.

New ATO App Feature Helps Protect You From Scam Calls

By Jessie Lakin • July 16, 2026
New ATO App Feature Helps Protect You From Scam Calls With tax time approaching, scam activity always ramps up and unfortunately, many of these scams involve fraudsters pretending to be from the Australian Taxation Office (ATO). To help combat this, the ATO has recently introduced a new feature within its app that allows you to verify whether a call is genuinely from the ATO in real time. You can read the official announcement here: ATO launches new app feature to stop scam calls What Is the New “Verify Call” Feature? The ATO has introduced a new “verify call” function in its mobile app that allows you to confirm if a call is genuinely from the ATO - while you are still on the phone. It works in real time and gives you an immediate answer, helping remove the guesswork when you receive an unexpected call. The goal is simple: put control back in your hands so you can quickly identify and shut down scam attempts. How It Works If you receive a call from someone claiming to be from the ATO, you can: Open the ATO app on your phone Log in securely Select the “verify call” option If the call is legitimate, you will receive a confirmation notification within approximately 30 seconds. If you do not receive a notification, you should treat the call as a scam and hang up immediately. What To Do If You Receive a Scam Call If you receive a suspicious call, SMS, email or social media message: Do not reply, click on any links or download any attachments. Visit verify or report a scam to check or report it. Call the ATO immediately on 1800 008 540 , if personal information or payment has been shared with a scammer. Visit ato.gov.au/scamsafe for more information on how to protect personal information and stay safe from scammers.
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