How to Market on Social Media Effectively

Natasha Gardner • December 6, 2023

The rise of social media platforms has revolutionised the way businesses connect with their audiences.

You might wonder how social media could be instrumental in growing your business.

What is social media marketing?

Social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to effectively reach a wider audience and communicate with customers.

With the right social media strategy, you can effectively gain brand awareness, increase traffic, and generate leads. Your customers expect engaging content and the ability to communicate with you through direct messaging and comments.

Identify Your Target Audience

Before diving into social media, understand who your target clientele is. Tailoring your social media content to meet the specific needs of your audience ensures higher engagement and conversion to sales.

Select the Appropriate Platforms

While the temptation to be present on all social media platforms is strong, focusing on those frequented by your target audience can yield better results.

You’ll want to think about how to best use each platform, based on what it was created for and the content that does best there:

  • Facebook offers quality video streaming, like live video, as well as a high-functioning messaging platform that allows brands to interact with their followers one-on-one.
  • Instagram supports more visually compelling posts and creative short videos.
  • YouTube is best for longer informational or entertaining video content.
  • Twitter allows for real-time conversations, news updates, and alerts.
  • LinkedIn works well for long-form written content, like blog posts.
  • Pinterest lets users discover content and relies on visuals to catch their attention.

Develop and post relevant content regularly

Success on social media is a matter of posting compelling, engaging content consistently. Not only will this help make your business look dependable, but it also shows that you have timely knowledge to share and that you care to be in conversation with your audience.

Social media platforms change their algorithms over time, but the rule of posting regularly holds true: This practice helps your content show up in newsfeeds. By focusing on consistent, relevant content, you show the algorithms that your posts are worthy of showing up in various newsfeeds and ultimately, will attract and retain followers.

Use Video Content

Live streaming can help boost your reach on social media because live streaming taps into your followers’ fear of missing out (FOMO), you can reach more people at a time. Live streaming also allows you to be more personal with your audience and give them insight into your business and its products to build trust.

Interaction is Key

Social media is not just about broadcasting; it’s about engagement. Make it a habit to interact with your audience by responding to comments, liking posts, and even directly engaging through polls or Q&As.

Instead of posting multiple times a day on as many platforms as possible, you should focus on delivering consistent, quality posts.

Maintain Consistency

Brand identity is what helps people connect to your business and sets you apart from your competitors. This means that all marketing, including print, digital, and social media, should be consistent.

It’s important to remember that as you post on social media, you are always representing your business.

Measure and Adapt

Utilise analytics tools provided by social media platforms to measure your performance. Pay attention to metrics like engagement rates, follower growth, and conversion rates to evaluate the effectiveness of your strategy. Adapt your tactics based on these insights for ongoing success.

Collaborations and Partnerships

Partnering with influencers can help you take your social media marketing to the next level by leveraging their talents to help you grow your business. Influencers have their own personal branding and followers that trust their expertise.

Working with influencers in your industry can help you build brand awareness and increase sales. Since influencers are real people, they’re more easily trusted by customers, allowing you to use that to your advantage.

Be Authentic

Authenticity is crucial. A genuine voice and transparent approach can go a long way in establishing long-term relationships.

By employing a strategic and focused approach, you can not only extend your reach but also build a loyal client base, thereby ensuring long-term success in your field.

A few benefits of social media marketing include:

Cost-effective. Advertising your business on social media is one of the most cost-effective advertising solutions available for small businesses.

More exposure. Marketing your business on social media allows you to reach more people. Engaging content will likely be shared, helping you increase your online visibility.

Boost brand awareness . Social media is a great tool for increasing brand awareness by boosting online visibility. However, if you want to take advantage of social media to raise brand awareness, consider creating advertisements that expand your reach.

Drive traffic to business websites . Your social media marketing should drive traffic back to your website, where customers can complete actions like filling out forms or making purchases.

Support customers quickly . Social media allows you to handle online customer service requests quickly and easily. When someone messages you directly on social media, you can answer their questions in real-time, giving them a fast response that improves their experience with your business.

Increased credibility. Posting engaging and educational content can increase your credibility, helping new customers learn that you’re a thought leader they can trust.

In summary, every small business should consider investing in social media marketing to promote their business and boost online visibility.

#Good Luck!

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Director Penalty Notices: What Every Company Director Needs to Know

By Jess Sluggett • November 19, 2025
Director Penalty Notices: What Every Company Director Needs to Know Running a business can be demanding, and it’s easy for tax obligations to slip down the priority list during busy periods. However, one area that company directors must never ignore is compliance with Pay As You Go (PAYG) withholding, Superannuation Guarantee Charge (SGC), and Goods and Services Tax (GST) obligations. The Australian Taxation Office (ATO) takes these matters seriously, and one of the key tools it uses to enforce compliance is the Director Penalty Notice (DPN). What Is a Director Penalty Notice? A Director Penalty Notice is a formal notice issued by the ATO to company directors who have failed to ensure their company meets its PAYG withholding, SGC, or GST obligations. The DPN makes directors personally liable for the company’s unpaid amounts — meaning the ATO can recover these debts directly from the directors themselves. There are two types of DPNs: Non-lockdown DPN – applies when the company has lodged its activity statements and superannuation guarantee statements on time but hasn’t paid the debt. Directors have 21 days from the date of the notice to take action (such as paying the debt, appointing an administrator, or winding up the company). Lockdown DPN – applies when the company has failed to lodge its BAS, IAS, or superannuation statements within the required timeframes. In this case, the penalty is locked down to the director personally, and placing the company into administration or liquidation won’t remove the liability. Where Are Director Penalty Notices Sent? DPNs are sent by post to the director’s address listed on the Australian Securities and Investments Commission (ASIC) register. This is important — even if you’ve moved and haven’t updated your ASIC details, the ATO considers the notice delivered once it’s posted to the registered address. There are no extensions or excuses if you don’t receive it in time due to an outdated address. You Should Contact Your Accountant Immediately If you receive a DPN, time is critical. You generally have only 21 days from the date of the notice (not the date you open it) to take action. That’s why it’s vital to contact your accountant or tax agent as soon as possible. Your accountant can: Review the notice and confirm what liabilities it covers Help you assess the company’s financial position Advise on the available options, including payment plans or formal insolvency appointments Liaise with the ATO on your behalf to explore possible relief or negotiate outcomes The sooner you act, the greater the range of options available to protect both you and the business. What Happens If You Ignore a DPN? Ignoring a DPN is one of the costliest mistakes a director can make. If no action is taken within the 21-day period, the ATO can: Enforce recovery directly from the director’s personal assets Issue garnishee notices to recover funds from your bank accounts or wages Begin legal proceedings against you personally In cases of lockdown DPNs, the personal liability remains even if the company later goes into liquidation or administration. Key Takeaways A Director Penalty Notice is not just another ATO letter — it makes you personally liable for company debts. Always ensure your company lodges its tax and super obligations on time, even if payment can’t be made immediately. Keep your details up to date with your Accountant and ASIC. And if a DPN arrives, contact your accountant straight away. Acting quickly can make all the difference between resolving the issue and facing significant personal consequences.

7 Ways to Enhance the Customer Experience that Drive Growth and Profit

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HECS-HELP Loan Reforms: What Uni Students need to know for the 2025 financial year

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FBT and Christmas Parties: What Businesses Need to Know

By Ryan Schirmer • November 4, 2025
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Superannuation $3 Million Dollar Rule – update

By Kerry Schultz • October 29, 2025
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