Keeping with my theme of blogs; Fish, Eat the Frog, Sacred Cows, and Mice in Who Moved My Cheese, I thought it appropriate to discuss the “The Hedgehog Concept”.
For those of you that have read “Good to Great’ written by Jim Collins, you will be aware of this concept. It refers to the tale of a hedgehog and a fox where the fox knows many things, but the hedgehog knows one big thing. According to Collins, the good to great companies were by and large built by “hedgehogs”. This does not necessarily mean by those that did not have a broad knowledge, but by those that were able to focus on one big significant thing that made their companies great. Sometimes it takes a real mastermind to see through all the clutter and take that one unique simply thing that gives you an advantage.
The ‘three circles’ is an idea regarding how to find your “hedgehog concept”. Think of three interlocking circles, the first represents what you are passionate about, the second one represents what you can make money at, and finally the third one what can you be the best at. At the intersection of these three things lies the winning target. If you can bring all three things to bear, you have found a way to excel. It is also important to realise as well what you will never be the best at, those are things you must avoid, if possible.
Let’s look at the three circles and examine how they may be applied to your business or circumstances.
The hedgehog concept as discussed in Jim Collins book helps your organisation focus on three main areas – passion, talent and the economic engine. By understanding each of these dimensions and, more importantly, how they intersect, you can identify the key focus that will guide your organisation towards meaningful, long-term success.
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